How keyword Research Can Help Your Blogging
Written content is one of the most important elements of any website, its used to describe your services and products and helps the search engines to understand what your company does and what your website is about. Writing website content is extremely difficult, especially if you aren’t very good at planning content or don’t know what to write about. I have another article which provides tips on writing content for SEO.
Most business owners have been told by their SEO consultant that continually adding fresh content to their website will help improve their keyword rankings. This is true in the most part, however if you are writing for writings sake you are missing the opportunity to really drive your site traffic up and generate more enquiries, leads and sales by performing keyword research before you start to write.
Why you should be blogging
The benefits of blogging
How to blog effectively using keyword research
If you start writing without a clear goal in mind you may be missing huge opportunities. Blog articles should be written to target a specific keyword / keywords or to help support another piece of content which is already on your website. If you spend a little bit of time understanding what your prospective clients or new customers are searching for within Google you can tailor your content around those keywords.