Why is Digital Marketing Important for Your Startup Business?
Start-up businesses, especially in the very early stages, can find it challenging to establish themselves within the industry. Building a brand name, trust and, most of all, a solid reputation is a good starting point for anyone who has recently started their own company, but there are some things you can do now that’ll kickstart your growth and success and that includes getting onboard with a digital marketing agency.
But why should you start with, and rely, on a digital marketing agency to catapult your business into the limelight? Firstly, they have a team of experts in specialist fields that’ll all come together to provide you with exceptional SEO (search engine optimisation) services. SEO is paramount for ranking highly in the SERPs (search engine results pages) and so, the higher up you appear, the more leads and sales you’ll get.
However, SEO is something that needs to be maintained in order to retain your top position. If you’re busy focusing on your business and employees, you’ll find it difficult to stay on top of everything that needs to be done to ensure your SEO is running as it should be and that your company is getting the very most out of it that it can. This is where a professionally-run, expert digital marketing agency comes in, but what else can a digital marketing agency offer?
Digital marketing will help you to understand your demographic & your customers
As a start-up business, it’s essential that you have a good understanding of your audience and those who would be willing to give you their custom. This will allow you to know their needs and adapt your business towards delivering just that.
Technology and website functionality is often one of the first things a customer will see about your business online. If any one of the following applies to your website, you should consider having your website redesigned – something I can help you with:
- Your website looks outdated
- You have broken links on your website (links that don’t work or that go to a non-existent website page)
- Your website and/or all of the images are slow to load
- You have very few website pages
- The copy on your website is too short
- Your website isn’t quite depicting your brand and what it stands for
- You’re having trouble displaying everything you have to offer, whether it be goods or services
- Your website has images that won’t load at all
A visitor to your website will use the first few seconds to judge your business, what you’re selling and how trustworthy you are. If your site looks outdated or is slow to load, then the likelihood is, they’ll click off your page and onto the website of one of your competitors. This, in turn, will give your website a high bounce rate and therefore, you’ll find it far harder to rank in the SERPs without the intervention of a digital marketing agency.
By hiring a digital marketing agency to improve the overall look, feel and loading speed of your website, you’ll likely see an increase in the number of visitors, leads and sales you receive, making it a sound investment for those who are just starting out in business. They will also help you to get a handle on the demographic you should be aiming at which will also help to improve brand visibility as well as trust, something I’ll get onto in a minute.
Getting to know your audience has two major benefits: you’ll learn what’s critical for your consumers (exactly what they are and aren’t looking for) and it’ll optimise the way in which your message and advertising is delivered to them. Digital marketing as a whole is a strategy in itself as it boasts a whole range of different services that can be tailored specifically to the needs of yourself and your business.
If you choose me to help you, I’ll be pleased to discuss your requirements and goals. I’ll then use all of the information you give us to draw up a plan of action that’ll be run by you before I start with any work. This will also include auditing your website, seeing where aspects need to be improved upon.
Through this process, I’ll also be able to learn of the audience you have and see if it corresponds to the audience you want to draw in. If not, then I’ll report this back to you and it’ll become part of our objectives to build more relevant traffic for your business.
Digital marketing will improve brand visibility
As previously mentioned, digital marketing helps to build and improve brand visibility across numerous platforms, but mostly, this will be the case in the SERPs. This is an important factor when looking to start any business, regardless of the industry you might be working in. The digital marketing agency that’s run by myself, I will help you to gain impressive levels of visibility and exposure by meticulously developing and executing marketing campaigns that are seamlessly suited to your individual business needs.
Visibility is important because, without it, your products and/or services you have to offer will remain unseen by the vast majority of your general audience. You might well be selling everything your demographic needs, but they can’t find you and so you’ll lose out to your competitors as a result of poor visibility. You won’t have to worry about this when choosing myself and my team for sterling digital marketing services.
Digital marketing can help startup businesses build a brand
As already touched upon, digital marketing can help a new company make a name for itself and, of course, you want that name and reputation to scream nothing but positivity and trustworthiness. A digital marketing agency can boost your presence online and, when done properly, an internet marketing campaign can enable your business to reach tens of thousands of people who are looking for exactly what you sell. This, by definition, is known as relevant traffic meaning you’re far more likely to receive leads and sales from those visitors than irrelevant traffic.
Where many of those thousands of people might not convert to customers, you’ll have a good chance of converting them at some point as they may be drawn back to your website if it’s as good as your marketing campaign. A website that looks attractive and performs well is far more likely to receive leads and sales than one that is slow and outdated.
Digital marketing has a lot to offer a startup business
As a startup business, you’ll need a wide range of services to begin with, especially if you need your website developing or redeveloping. Once your website is up to scratch and is performing well, then your web design team will be able to keep on top of that by way of a hosting service, so you’ll never have to worry about having to manage that side of things as a busy business owner.
A new company will also need the following digital marketing services, initially, in order to build brand visibility, drive sales, reach relevant traffic and understand your customers:
- Website building or redeveloping
- Pay-per-click campaigns
- PPC services in general
- Video marketing
- SEO services
- Email marketing
- Content (by way of blogs, website copy, infographics, posters etc)
- Social media marketing and optimisaiton
I am on hand to deliver exceptional results when choosing our digital marketing agency to build your brand and bring your business into the spotlight. From website development SEO service to content creation and PPC campaigns, you’ll be able to rely on us to improve the levels of relevant traffic you’re receiving and increase leads and sales overall. For more information about how I can help your startup business today, get in touch – I’am always happy to hear from you.
