- What is digital marketing?
- What are the benefits of digital marketing?
- What are the different types of digital marketing?
What is digital marketing?
Digital marketing refers to the achievement of marketing objectives as a result of digital media, data and technology applications and implementation. Technology, and the advancement in it, has allowed for exceptional results to come out of new marketing types.
It’s used by many businesses across the globe as a way to expose their brand and message to potential customers, but in a targeted manner. This ensures that only relevant prospective customers will be targeted as opposed to those who aren’t seeking out the products and/or services a company is offering.
What are the benefits of digital marketing?
Digital marketing is highly-beneficial for businesses looking to set themselves apart from their competitors as well as others in the industry. If you’re looking to get your name out there, then hiring a digital marketing agency would be the best option.
Considered to be more of an ongoing investment, you’ll be able to experience an increase in leads, conversions and, therefore, sales as a result. So how can digital marketing techniques help you and your business?
- It’s great for helping a business establish and reach goals
- It enables people in the local area to search for what they need and come across your company above other businesses who might be further afield
- Once established, some forms of digital marketing can be easily and simply managed, making it perfect for those with a modest budget
- It makes for highly-effective targeting of audiences
- Multiple strategies can be used to allow for the very best results
- Several different content types can be implemented, including blog posts, articles, videos, podcasts, infographics and more
- It allowed for an increase in engagement
- Data can be closely monitored and analysed, so any problems can be ironed out and improvements made in a timely manner every single time
3 different types of digital marketing
1) Inbound marketing
Marketing professionals use the term ‘inbound marketing’ to refer to digital media interactions that are first depicted in research, for example. Basically, it’s the way in which the consumer looks for the information they’re looking for and that’s relevant to them and their needs. But a marketer will look closely to see how the consumer interacts with different brands, or their own brand.
It also involves research that involves finding out about what attracts a consumer to a brand and why. The findings can then be applied to their own marketing projects and campaigns. Inbound marketing is the first step to building, establishing and executing an all-round successful digital marketing campaign.
2) Permission marketing
Permission marketing is often linked closely, by those in the industry, to inbound marketing. Essentially, it’s an established approach to online or digital marketing that’s as relevant today as it ever has been. It builds a solid foundation upon which lead generation and audience engagement can be carried out and secured indefinitely.
Once this has been done, permission marketing could be considered as the number one marketing tactic to be used before anything else can be planned for or implemented. Permission marketing could be thought of as the customer relationship management (CRM) of the modern age.
It means that digital communication technologies can be used to retain existing customers and ensure their continued custom for as long as possible. In turn, it also encourages the ongoing use of any online services you have to offer via techniques such as:
- Personalised website messaging
- Social media marketing
- Customer service
3) Content marketing
Content marketing is the key to success for most types of digital marketing, despite it being a form of digital marketing all on its own. Years ago, content marketing was limited by costs and budgets. This was to allow for printing and distribution of material, such as leaflets, brochures, newsletters and supplements.
However, this is no longer considered to be a barrier for content marketing, because it can now all be digitised and distributed online without, most of the time, incurring additional costs in the process. There are now more ways in which a content marketing campaign can be successfully executed, mainly by way of one or more of the following content pieces:
- Website pages
- Blog posts
- Posts on social media
- Downloadable guides
- Interactive product selectors