My Blog

Articles I’ve written about SEO, Digital Marketing and The Web Industry in general.

Digital Marketing Articles

Responsive Web Design
AndyMorley

Responsive Web Design: What It Is, Why You Need It

Since responsive web design has become so popular, it’s important to understand what it is and why your website needs it. In this blog post, we will discuss responsive web design in detail. We’ll explain what responsive design is, how it works, and the benefits of using a responsive website. Plus, we’ll answer some frequently asked questions about responsive design!

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PPC How It Works
AndyMorley

Pay-Per-Click: How It Works

In the world of online advertising, pay-per-click (PPC) is one of the most common and effective forms. It allows businesses to place ads on a variety of websites and control how much they spend on each click. PPC can be used for branding and driving traffic, as well as generating leads and sales. In this article, we’ll discuss how it all works – from setting up your first campaign to understanding what you’re paying for.

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What does an SEO consultant do?
AndyMorley

What does an SEO consultant actually do?

If you have found yourself on my website then it is reasonable to assume that you are looking into search engine optimisation, whether that is for your company website or you are learning SEO yourself, you could even be a competitor taking a look at what I’m doing… Whatever the reason, there is a common question I regularly get asked by people, not in the SEO industry and this is, what does an SEO consultant do?

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How to Choose the Right Domain Name
AndyMorley

How to Choose the Right Domain Name

Choosing the right domain name is paramount to ensuring the success of your business, especially if you’re just starting out. It might be that you’ve already had a domain name that now is outdated or no longer fits in with your brand. Either way, you’ll need to choose a new one, and it can be a notoriously difficult task. So how do you choose one that’s right for you?

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Why is a blog important for business?
AndyMorley

Why is a Blog Important for Your Business?

Having a website for your business is the first step to round-the-cock exposure and increasing leads and sales, regardless of the industry you’re working in. However, often, a website alone isn’t enough to drive traffic to your site. If you’re struggling to get page views and user visits, then it would be worth considering implementing a blog.

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What Is Link Building?
AndyMorley

What is Link Building?

Link building is an important part of any SEO strategy. It helps to generate and drive organic traffic to your website via search engine results pages (SERPs). Link building, combined with expertly executed SEO strategies, such as the ones devised by Andy Morley, makes for excellent, impressive results with regards to leads and conversion rates.

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What is a Content Management System
AndyMorley

What is a Content Management System?

A content management system (CMS) is a web based computer software that allows you to create, edit, and modify material; as well as administer the site’s overall content. The content management system provides the tools necessary for a website owner to create and manage content.

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AndyMorley

The Difference Between Web & Graphic Design

Graphic design is the process of communication and problem-solving through the use of typography, photography, and illustration across a wide range of different mediums. Web design is the process of creating websites specifically for desktop computers and mobile devices. It’s a newer field than graphic design, which means fewer established rules exist.

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