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Pay-per-click advertising (PPC) is a type of online advertising that allows businesses to bid on keywords to place their ads in front of potential customers. When someone searches for those keywords in a search engine, the businesses’ ads appear alongside the organic search results. Businesses only pay when someone clicks on their ad, hence the name “pay per click.”

When starting a business, whether big or small, you must set up a professional business website. A business website is an essential driver towards success. However, it may feel intimidating for small business owners to establish a website, especially if they haven’t handled one before…

Search Engine Optimisation can be a rather confusing concept to understand and implement. On the flip side, SEO can be simple. Once you are comfortable with the basics, you can become a wizard in the field in no time.

SEO is broken down into two main categories, On-Site SEO and Off-Site SEO, these two categories have very different requirements and also different strategies…

Organic traffic is highly important to any website or business, organic being totally FREE (unless you’re paying an SEO consultant for managing your SEO) it gives you a fantastic opportunity to grow your business and promote your products and services.

These top 13 plugins for WordPress can be used by professional website designers and those wishing to build their own websites, they are easy to use and most of them are also FREE (although they do have paid for premium versions).

When it comes to website performance, the speed with which your pages load is critical. However, unless you are familiar with the metric as well as all impacting variables, improving your website page loading speed may be difficult. Generally, speaking page load speed should be one of the most important things to consider when first building your website.

It’s well-known in the digital marketing world that visuals, infographics, photos, and other forms of imagery may significantly improve the aesthetic of a website, regardless of the industry you work in or the items or services you’re trying to sell.

The images also improve the text that’s already on the page, giving it a more appealing look and making it seem well worth a visit. However, the larger the photos are, the longer they’ll take to load, slowing your page speed to a crawl.

Written content is one of the most important elements of any website, it’s used to describe your services and products and helps the search engines to understand what your company does and what your website is about. Writing website content is extremely difficult, especially if you aren’t very good at planning content or don’t know what to write about.

Website optimisation (More commonly called SEO) is the process of making changes to your website to improve its position on search engines. Search engine optimisation can be broken down into two parts: onsite and offsite. Onsite optimisation consists of actions you take on your site to make it more appealing, while offsite includes strategies that are outside of your control (such as link building).