Andy Morley

SEO Specialist & Web Designer

Pay Per Click Advertising, What is It?

WHAT IS PAY-PER-CLICK ADVERTISING?​

Pay per click advertising (PPC) is a type of online advertising that allows businesses to bid on keywords to place their ads in front of potential customers. When someone searches for those keywords in a search engine, the businesses’ ads appear alongside the organic search results. Businesses only pay when someone clicks on their Ad, hence the name “pay per click”.

Read about my PPC consultancy services.

Pay Per Click On Google

Google AdWords is the biggest and most popular pay-per-click marketing platform. AdWords allows businesses to bid on keywords to place their ads in front of potential customers. When someone searches for those keywords on Google.

Google offers a variety of Pay Per Click Advertising Campaign types, including:

Text Ads Campaigns

These are the most common type of ads, and they appear as short, headline-style ads at the top and bottom of the search results pages.

Search Network campaigns

These campaigns target people who are already looking for your products or services online. You bid on keywords that you think people will use to find your business, and your ads will appear when those keywords are used in search results.

Display Network campaigns

These campaigns target people who are browsing the web on websites and apps that partner with Google. You bid on keywords, and your ads will appear across the millions of websites and apps that are part of the Display Network.

Shopping campaigns

These campaigns allow you to create a shopping feed of your products, which Google will use to show your ads to people who are already looking to buy things online.

Video campaigns

These campaigns allow you to create video ads that will appear on YouTube and millions of other websites across the web.

TrueView in-stream ads

In-stream video advertisements mean that your video ad will be seen before, during, or after other videos. Viewers have the choice of skipping the advertisement after 5 seconds.

TrueView discovery ads

TrueView video discovery ads may appear on both the YouTube search results page and watch pages, as well as the mobile app homepage. The ad unit is made up of an image thumbnail and up to three lines of text. Instead of viewing the video right away, clicking the ad will take you to the YouTube watch or channel page where you can view it.

Companion banner ads

Banner advertisements with a companion banner appear at the top of your page and are designed to complement and drive more people to your website. Remember that companion banner advertising are not offered on all YouTube sites where in-stream ads are visible.

Universal App campaigns

What are Universal App campaigns?

Universal App campaigns are a way to promote your app across Google’s entire advertising network with a single campaign. You set a budget, and Google will help you find the right users for your app by showing your ads to people who are already interested in apps like yours.

App Install and In-App Conversion Ads (UAC) are automated ad units in Google Ads that allow marketers to create more app installs and/or convert more in-app purchases. They do so by using artificial intelligence technology to show your best performing ads to the most appropriate people.

Pay Per Click Benefits

Pay per click has many benefits, Pay Per Click Advertising allows businesses to easily target customers when they are most interested in buying their products or services.

This type of advertising can drastically reduce the cost of acquiring new customers, and it’s a perfect fit for small business owners who don’t have the funds needed to advertise on traditional media sources. For example; with digital marketing, you can target people who are searching for your product or service online.

PPC is also a very effective way to test the waters before diving into a larger advertising campaign. When you bid on keywords, you can set a budget that fits your needs, and you can easily adjust your bids or cancel your campaign at any time. This makes PPC a great way to find out what works and what doesn’t without making a large investment.

Location-based targeting using PPC is also a great way to reach potential customers in your area. You can target people who are physically located near your business, which can help you generate more leads and sales from people who are already in your vicinity.

Finally, PPC marketing campaigns give you immediate feedback on how well your ads are performing. You can see how many people have clicked on your ad, how much you’ve spent, and how many conversions (sales, leads, etc.) your ad has generated. This information can help you fine-tune your campaigns to ensure that you’re getting the most out of your investment.

How much does pay per click advertising cost?

The cost of PPC advertising varies depending on the keywords you choose to target, the competitiveness of those keywords, and the quality and relevance of your ads. Generally speaking, the more popular a keyword is, the more expensive it will be to bid on it.

That said, PPC is one of the most affordable forms of online advertising. You can set a budget that fits your needs, and you only pay when someone clicks on your ad. This makes PPC a great option for businesses of all sizes.

Pay Per Click on Facebook

Facebook Ads is a form of pay-per-click advertising that allows businesses to target potential customers on Facebook. Businesses can bid on keywords to place their ads in front of potential customers, and they only pay when someone clicks on their ad.

Facebook Ads are a great way to reach potential customers who are already interested in your products or services. You can target people based on their interests, demographics, and behaviors, and you can customize your ads to match your target audience.

Demographic targeting using Facebook Ads is a great way to reach people who are likely to be interested in your product or service. For example, you can target people based on their age, gender, location, and interests.

Interest targeting using Facebook Ads is a great way to find potential customers who are already interested in what you’re selling.

Location-based targeting using Facebook Ads is a great way to reach people who are near your business. You can target people based on their location, or you can target people who live in a certain area.

Behavioral targeting using Facebook Ads is a great way to reach potential customers who are already interested in what you’re selling. For example, you can target people based on their purchase history, website visits, or app usage.

Does pay-per-click advertising work?

Is pay per click effective? Yes, PPC advertising can be an effective way to reach potential customers online. When you bid on keywords, you can target people who are already interested in what you’re selling, and you only pay when someone clicks on your ad. This makes PPC a great option for businesses of all sizes. Additionally, PPC campaigns give you immediate feedback on how well your ads are performing, so you can make adjustments to ensure that you’re getting the most out of your investment.

If you’re interested in trying PPC advertising, contact me today and I will help you get started. I have years of experience setting up and managing successful PPC campaigns, and we can help you get the most out of your investment.

There are a few things to keep in mind when creating a pay-per-click ad campaign

1. Choose the right keywords

When you’re bidding on keywords, it’s important to choose ones that are relevant to your business and that people are likely to use when they’re looking for your products or services. You can use Google’s Keyword Planner Tool to find keywords that are relevant to your business and that have a high search volume.

2. Write compelling ads

Your ads need to be compelling to entice people to click on them. Be sure to include a strong call to action, and make sure your ad accurately reflects what you’re selling.

3. Set a budget that fits your needs

It’s important to set a budget that fits your needs when you’re running a PPC campaign. You don’t want to spend more than you can afford, and you want to make sure that you’re getting the most out of your investment.

4. Monitor your results and make adjustments

It’s important to monitor your results and make adjustments to your campaign as needed. If you’re not getting the results you want, try adjusting your keywords, ads, or budget.

5. Create PPC landing pages

When someone clicks on your ad, they should be taken to a landing page that’s specifically designed for PPC traffic. This page should be focused on getting the person to take action, such as signing up for your email list or making a purchase.

Summary

Pay-per-click advertising is a great way to reach potential customers who are already interested in your products or services. It’s affordable, customisable, and easy to track, and it can be a valuable part of your marketing strategy.

Contact me today if you have any questions via my contact page form or directly on 0758 1073 926.

Why Work With Me?

Industry Expert

I built my first website in 1999 and been working in web agencies since 2004. I have many years of experience in SEO, PPC and Web Design.

3 Month Trial Period

Unlike most agencies you may have spoken to I provide an initial 3 month trial period for SEO and PPC, following this period we will sit down and review the performance and your business goals. 

Transparency

I am 100% transparent in how I work and discuss everything with you prior to implementation, I also provide a Timesheet… unlike other agencies or consultants you may have spoken to.
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