By their nature ecommerce websites tend to be much larger than traditional business websites. This enables an SEO specialist to target much larger numbers of keywords, which in theory should equate to larger volumes of traffic.
The ever increasing costs of sponsored advertising or pay per click makes ecommerce SEO a viable alternative, and when done correctly can have long term benefits which other methods of advertising cannot.
“Buying Traffic” – We describe this highly relevant traffic as “buying traffic”, the more visitors which are in their “buying phase” the higher the conversion rate of the eCommerce website. Any traffic which is non-relevant or traffic via informational search will usually struggle to convert into a sale on an eCommerce website this traffic should be converted into buying traffic where possible with clever use of design and pushing the company USPs.