Ecommerce SEO Services
Ecommerce websites can benefit hugely from SEO, it enables their products to be seen by a much larger audience than any other form of marketing.
By their nature ecommerce websites tend to be much larger than traditional business websites. This enables an SEO specialist to target much larger numbers of keywords, which in theory should equate to larger volumes of traffic.
The ever increasing costs of sponsored advertising or pay per click makes ecommerce SEO a viable alternative, and when done correctly can have long term benefits which other methods of advertising cannot.
We describe this highly relevant traffic as “buying traffic”, the more visitors which are in their “buying phase” the higher the conversion rate of the eCommerce website.
Any traffic which is non-relevant or traffic via informational search will usually struggle to convert into a sale on an eCommerce website this traffic should be converted into buying traffic where possible with clever use of design and pushing the company USPs.
Contact me to discuss your eCommerce SEO project.
Ecommerce SEO Keyword Research
These two keyword groups help you to formulate your Ecommerce strategy and the architecture of your ecommerce website. Broader terms tend to represent product categories and sub categories, where the more focused keywords relate directly to individual products.
I will discuss the research with you prior to moving forward with the ecommerce SEO project.
Ecommerce Website Architecture
Ecommerce sites should try to remain simplistic in their architecture whilst maintaining the ability to add further categories and products. Keeping things as simple as possible with as few clicks to be able to make a purchase will help drive sales and conversions.
I can help you plan your ecommerce website architecture following my keyword research.
On-Site SEO for Ecommerce
It is important that the category pages are fully optimised, quick to load and have unique content. Quite often product pages will drive lower volumes of traffic but this traffic is usually “buying traffic” and highly likely that it will convert provided your price is right and the product is what they are looking for. Product pages are usually where there is likely to be areas of duplicated content, where your suppliers provide written product descriptions, it is highly important that these product descriptions are re-written to avoid any duplicate content issues.
Technical SEO for Ecommerce
As part of my ecommerce SEO service I will monitor your website and fix any technical errors which might prevent the search engines from accurately indexing and rankings your category pages and products.
Category Level SEO Targeting
I will ensure all content is unique and avoid any duplicate content which may be found on other websites.
Product Level SEO Targeting
By targeting keywords at the product level we are able to maintain rankings for each individual product, targeting product names, model numbers, part numbers etc… This will ensure that the traffic from SEO is highly relevant to your products, which in turn increases the chance of the site visitor finding exactly what they want and increasing the possibility that they are going to buy.
This strategy fits into what’s called the “Longtail SEO” strategy, ranking for a huge number of keywords which have less competition online.
Get In Touch Today
Are you running an eCommerce business and are wanting to increase your organic traffic? I have many eCommerce clients for both SEO and PPC, I would love the oportunity to discuss your requirements further.
Why choose me for your SEO project?
I have been working in the industry since 1999.
FREE SEO Audits
I provide FREE initial SEO audits, contact me to find out more.
3 month trial periods
I offer a short 3 month trial of my services.