Ecommerce SEO.

Increase the buying traffic to your ecommerce website by implementing a thorough ecommerce SEO strategy, engage visitors and sell more products.

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Ecommerce SEO Services

Ecommerce websites can benefit hugely from SEO, it enables their products to be seen by a much larger audience than any other form of marketing.

By their nature ecommerce websites tend to be much larger than traditional business websites. This enables an SEO specialist to target much larger numbers of keywords, which in theory should equate to larger volumes of traffic.

The ever increasing costs of sponsored advertising or pay per click makes ecommerce SEO a viable alternative, and when done correctly can have long term benefits which other methods of advertising cannot.

Buying Traffic

We describe this highly relevant traffic as “buying traffic”, the more visitors which are in their “buying phase” the higher the conversion rate of the eCommerce website.

Any traffic which is non-relevant or traffic via informational search will usually struggle to convert into a sale on an eCommerce website this traffic should be converted into buying traffic where possible with clever use of design and pushing the company USPs.

Contact me to discuss your eCommerce SEO project.

Ecommerce SEO Keyword Research

The keyword research phase of any ecommerce seo project is crucial, choose the correct “buying keywords” which are related to your products will help you sell more and increase your ecommerce revenues. Broadly speaking there are two groups of “buying keywords”, firstly is those broad keywords for shoppers who don’t know exactly what they want to buy, “blue shoes” for example. The second group would be more focused “blue adidas samba trainers” for example.

These two keyword groups help you to formulate your Ecommerce strategy and the architecture of your ecommerce website. Broader terms tend to represent product categories and sub categories, where the more focused keywords relate directly to individual products.

I will discuss the research with you prior to moving forward with the ecommerce SEO project.

Ecommerce Website Architecture

Planning your ecommerce website based upon the keyword research you have done is essential, ensuring you have planned your category and subcategory structure so that it is easy to navigate for your customers, this allows them to quickly find what they wish to buy and make a purchase. It is also extremely important that a logical structure is put in place to enable the search engines to index and crawl your pages effectively.

Ecommerce sites should try to remain simplistic in their architecture whilst maintaining the ability to add further categories and products. Keeping things as simple as possible with as few clicks to be able to make a purchase will help drive sales and conversions.

I can help you plan your ecommerce website architecture following my keyword research.

On-Site SEO for Ecommerce

Ecommerce sites are similar in any other website in that they must employ their “on-site” seo in the correct way. For most ecommerce websites the pages that will drive the majority of the organic traffic are the category pages. This is due to the targeted keywords generally being much broader than the highly targeted product pages.

It is important that the category pages are fully optimised, quick to load and have unique content. Quite often product pages will drive lower volumes of traffic but this traffic is usually “buying traffic” and highly likely that it will convert provided your price is right and the product is what they are looking for. Product pages are usually where there is likely to be areas of duplicated content, where your suppliers provide written product descriptions, it is highly important that these product descriptions are re-written to avoid any duplicate content issues.

Technical SEO for Ecommerce

Technical SEO is important for any website, however due to ecommerce website generally being much larger than service industry websites there is more chance that technical seo errors may crop up. Ensuring your ecommerce website is fast to load, uses a secure checkout (SSL certificate) and easy to navigate will help convert visitors into buying customers.

As part of my ecommerce SEO service I will monitor your website and fix any technical errors which might prevent the search engines from accurately indexing and rankings your category pages and products.

Category Level SEO Targeting

The category pages are usually the pages where I will target the highly searched keywords which are related to your products. I will work alongside you to create well written category page content. Keywords will be contained within this content in order to provide the search engines with sufficient information to help rank your category pages within the search results.

I will ensure all content is unique and avoid any duplicate content which may be found on other websites.

Product Level SEO Targeting

By targeting keywords at the product level we are able to maintain rankings for each individual product, targeting product names, model numbers, part numbers etc… This will ensure that the traffic from SEO is highly relevant to your products, which in turn increases the chance of the site visitor finding exactly what they want and increasing the possibility that they are going to buy.

This strategy fits into what’s called the “Longtail SEO” strategy, ranking for a huge number of keywords which have less competition online.

Get In Touch Today

Are you running an eCommerce business and are wanting to increase your organic traffic? I have many eCommerce clients for both SEO and PPC, I would love the oportunity to discuss your requirements further.

Why choose me for your SEO project?

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Industry Expert

I have been working in the industry since 1999.

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FREE SEO Audits

I provide FREE initial SEO audits, contact me to find out more.

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3 month trial periods

I offer a short 3 month trial of my services.

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