Mobile SEO – How Can It Help?
Mobile SEO is an essential part of the overall SEO service. It looks specifically at how your site ranks in mobile searches, and with around 60 per cent of searches now carried out on mobile, it is an essential part of SEO and of your overall digital marketing strategy.
Mobile SEO includes making sure your website is mobile-friendly, up-to-speed and technically sound. With my many years of experience working in SEO, I will implement the measures necessary help to boost your site’s mobile SEO performance.
What Does Mobile SEO Involve?
Mobile First Index
Google now uses something called the mobile first index. Search engines work by crawling websites using bots and creating an index of all the pages on the web. They then serve what they deem to be the most relevant results to web users. Google introducing the mobile first index means that the mobile version of a website is the primary version that Google uses for its index. As of July first 2019, this has applied to all websites. The mobile version of your site therefore needs to be top notch.
Mobile users are used to everything being instant and don’t want to wait around for web pages to load. In fact, 40% of visitors will leave your site if it takes more than 3 seconds to load. So you need your mobile site to load quickly if you want to ensure a good user experience and keep people on your site.
Load speed is also a ranking factor for search engines: a quick website will help you to rank higher in the search results.
Responsive design refers to web design where the individual elements of the page resize and rearrange to fit the screen they are being displayed on. This is the most common way to ensure that your website is user-friendly for mobile users whilst still serving the same content as the desktop site.
Good responsive design ensures that the text is large enough to read on mobile, that clickable elements are not too close together and that the content being displayed is not wider than the screen. If your site fails to meet these criteria, Google will recognise that it is not mobile-friendly and it will be harder to rank.
When an image shows on a web page, it is being pulled in from a server and resized to fit the space it’s been assigned on the page. In reality, the image being downloaded in the background could be much larger. If you have lots of large images on your website, this can significantly slow down the page’s load speed. Therefore, an important part of SEO is ensuring that all images on a site are optimised in terms of size and file type.
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