SEO SPECIALIST in DERBY

Search engine optimisation is optimising a website so that it ranks higher in search engines. In other words, so that your site shows up when your potential customers search for products, services or keywords relevant to what you do.

With 63,000 Google searches being made per second across the world and the average person carrying out 3-4 Google searches per day, SEO is key to getting your business in front of the right people. It should be a fundamental of any good digital marketing strategy.

On-site SEO is all about making sure that your actual site is optimised for search engine crawlers: bots that go through the code of a site to determine its content, quality and relevance.

On-site can be split further: into technical and content. Technical SEO essentially makes sure that the code of the site is all correct and functioning so that search engines can access all the pages properly. Kumo’s technical SEO experts have years of experience in the field and can make all the necessary optimisations to your site.

Content is the other main element of on-site SEO. Because bots can only read text, and not images and graphics, having a good amount of written content on your site is paramount. This content also needs to be optimised to target the relevant keywords and fulfill other search engine criteria. Me and my team of SEO copywriters can craft the perfect content for your site.

Off-site SEO is all about other websites that link to your site and your generally profile online. In SEO, a link from another website is like a vote of confidence informing search engines that your site is high-quality and relevant.

However, not all links are equal. You want quality sites to link to yours, and there are various metrics that can be used to determine a site’s quality. You can also have bad links, such as masses of spammy links from low quality websites. These will actually cause search engines to look on your site less favourably.

Off-site therefore involves the removal of any bad links to your site and the creation of good links through a variety of measures such as digital PR and content marketing. I use a variety of different link building strategies to boost your site’s off-site metrics and help you rank higher.