SEO Derby

Kick-start your SEO in 2020!

Call: 07581 073 926

Search Engine Optimisation.

Pay Per Click Marketing.

Web Site Design.

Need Help with your SEO?

Not getting much traffic to your website?

I am an SEO specialist with an office in Derby, with years of proven experience in optimising sites for search engines. I am the founder and one of the directors at Kumo, a digital marketing agency. The long-term client base I have built up is testament to the effectiveness of my methods and the pride I take in my work.

I have worked with clients from a range of different sectors, from SMEs to larger businesses. I formulate strategies that will work for the particular industry or sector you are in, to help you get ahead of your competitors.

There are many different elements to search engine optimisation, including content, technical and digital PR aspects. Along with me, my team is made up of specialists in all of these areas, in order to offer you a complete SEO service all from a single source.

My working methodology is based on transparency: you receive full reports on the work I am doing every step of the way, as well as data on your site’s rankings and traffic progress. I work with you to ensure yours is a website that will be a hit with search engines and customers alike.

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Industry Expert

I have been working in the industry since 1999.

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FREE SEO Audits

I provide FREE initial SEO audits, contact me to find out more.

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3 month trial periods

I offer a short 3 month trial of my services.

Contact Me Today

What are people saying about My services?

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  Andy and his team do a great job at SEO, Adwords and website design. Great service!

Jan Cahill

  Andy and his team provide expert, fully transparent and traceable seo and digital marketing services, at a reasonable price. They have kept our business ranking high in Google - and above the competition - with a 'clean' website for years now.

Kathy Kemp

  A very talented and professional SEO expert. Andy helped one of my websites recover from a severe Penguin update a few years back and i will never forget his efforts.

Reformation Ltd

  Highly recommend Andy for all SEO requirements, absolute genius in what he does plus very well priced.

Luke Watts
Andy has a wealth of knowledge and a proven track record across the industry. I can't recommend him enough for SEO, PPC and website design work.

Jason Parker

Contact Me Today

See how I can help your business generate more leads and sales.

Contact Me Today

07581 073 926

What is Search Engine Optimisation?

Search engine optimisation is optimising a website so that it ranks higher in search engines. In other words, so that your site shows up when your potential customers search for products, services or keywords relevant to what you do.

With 63,000 Google searches being made per second across the world and the average person carrying out 3-4 Google searches per day, SEO is key to getting your business in front of the right people. It should be a fundamental of any good digital marketing strategy.

SEO is made up of many different aspects. Search engines view websites differently to humans, so it’s all about making sure that sites like Google can see that your site is relevant and good quality. Broadly, Search Engine Optimisation can be divided into two categories: onsite and offsite SEO.

The Two Categories of SEO

On-Site SEO

On-site SEO is all about making sure that your actual site is optimised for search engine crawlers: bots that go through the code of a site to determine its content, quality and relevance.

On-site can be split further: into technical and content. Technical SEO essentially makes sure that the code of the site is all correct and functioning so that search engines can access all the pages properly. Kumo’s technical SEO experts have years of experience in the field and can make all the necessary optimisations to your site.

Content is the other main element of on-site SEO. Because bots can only read text, and not images and graphics, having a good amount of written content on your site is paramount. This content also needs to be optimised to target the relevant keywords and fulfill other search engine criteria. Me and my team of SEO copywriters can craft the perfect content for your site.

Off-Site SEO

Off-site SEO is all about other websites that link to your site and your generally profile online. In SEO, a link from another website is like a vote of confidence informing search engines that your site is high-quality and relevant.

However, not all links are equal. You want quality sites to link to yours, and there are various metrics that can be used to determine a site’s quality. You can also have bad links, such as masses of spammy links from low quality websites. These will actually cause search engines to look on your site less favourably.

Off-site therefore involves the removal of any bad links to your site and the creation of good links through a variety of measures such as digital PR and content marketing. I use a variety of different link building strategies to boost your site’s off-site metrics and help you rank higher.

MY Approach to SEO

Reporting

I undertake both weekly and monthly reporting to help keep a close eye on rankings, this allows me to react quickly to any changes and developments. My data and reports are always available to you so you can track your site’s SEO progress. Weekly reporting tracks the rankings of your site, whilst a monthly in-depth report analyses all site activity, including traffic and -if applicable- conversions over the last four weeks.

Research

Research is an integral part of any SEO strategy as it allows me to deliver services which are tailored to you and your business. Thorough research is an ongoing process throughout the SEO process, beginning with an initial audit of your website. Keyword research allows me to better reach your customer, whilst constant industry research helps me to create relevant content.

Content

No SEO strategy is complete without great content. Which is why I work with an expert team of content creators on hand to deliver the best possible content for your site. Working with you to understand your business and your consumer they will strive to create engaging content which speaks to your customer and boosts your search engine optimisation performance.

Contact Me Today

See how I can help your business generate more leads and sales.

Contact Me Today

07581 073 926

SEO Derby

How Can SEO Help Your Business?

Most modern businesses have a website and therefore most businesses can benefit from SEO. Despite having a great product or service, if your website is not optimised for search engines, customers who could benefit from your product or services may not be able to find your business. Search Engine Optimisation works to increase the visibility of your site, enabling your business to grow.

However, SEO doesn’t just improve site visibility; there is a wide range of benefits to be gained by optimising your website for search engines. User experience will be improved, sales will increase and brand trust will be solidified, all helping to nurture and develop your business.

Increase Relevant Traffic

Perhaps your website is already getting a fair amount of traffic but sales remain low. The solution could lie in SEO. High traffic is not much good if the users are not interested in your product or services. Search Engine Optimisation works to specifically attract your target consumers, to ensure that visitors to your site are more likely to become customers.

As SEO enables you to target your audience more effectively, all visitors to your site will be those who are actively looking for the service you provide. By increasing the amount of relevant traffic, sales will increase, allowing your business to flourish.

Improve Brand Visibility

Your business could be the best in its field, however if it is not visible to customers they simply won’t know how they could benefit from it. SEO helps to build brand awareness by ensuring that your site gets seen by your target customers.

Me and my team will work to improve how your site ranks in search engine results to ensure that it is visible to potential customers. The SEO process will even allow you to reach new audiences by building trust worthy links from other relevant sites.

Drive Sales & Increase Leads

As your SEO campaign develops, more relevant traffic will arrive at your website. This will naturally help to drive sales and increase leads, as the users of your site will be directly searching for the services that you can provide.

Increased sales will also be encouraged as user experience is continually improved. Faster loading websites with helpful content will keep customers on-site for longer and increase the chances of a conversion. Further site improvements such as optimisation for mobile usage will also encourage visitor engagement, supporting the chance of a sale.

Improve Trust in You and Your Business

One of the most crucial aims for any business should be to gain consumers’ trust. Doing so will not only help to boost sales, but ensure that customers return time and time again.

SEO helps to improve trust by increasing your search engine ranking. As your site begins to appear higher in the SERPs, potential customers will have greater trust in your brand. By keeping content fresh and up-to-date, it will also be clear to users that your site is regularly updated, encouraging them to put greater trust in your business. Links built from other trustworthy sites will also increase trust in your site, as well as your domain metrics.

Contact Me Today

See how I can help your business generate more leads and sales.

Contact Me Today

07581 073 926

SEO

Common SEO Purposes

There are many reasons why people use search engine optimisation. As each business is unique, reasons for implementing SEO will vary but generally, the main aim is to improve traffic and conversions.

Depending on the nature, audience and client/customer base of your business, Kumo creates tailor-made campaigns designed to elevate your site’s organic standing and visibility in search engine results pages.

Common SEO purposes and deliverables include:

Ecommerce SEO

Selling products online can be tricky, especially with the presence of some of the major retailers with seemingly infinite products on offer. I can help craft strategies to help you get more traffic and purchases for your online store.

Mobile SEO

Mobile search is on the rise and will undoubtedly remain as popular thanks to modern technology. Ensuring your site is optimised for mobile is imperative, especially as Google has introduced the Mobile First Index.

Google Penalty Recovery

Google penalties can wreak havoc on organic traffic and your bottom line. If you’ve been stung, I can help you recover using best practices, help you understand why it happened and advise on how to avoid a repeat.

Local SEO

Looking for more business in your local area? Kumo delivers targeted campaigns to ensure you’re visible to the people looking for services where you are, no matter the size of your community.

SEO Audits

Our comprehensive SEO audits can help to clearly lay out issues and define a strategy moving forward. Audits can be provided as a standalone, one-time service or be used as the initial steps in our SEO services for your site.

Technical SEO Improvements

The inner workings of websites and their relationships with search engines can be difficult to understand if you have no experience or knowledge in the area. Our team specialises in technical SEO and can ensure your site is optimised for crawlers and bots.

National SEO

If you need to drive traffic and leads from all over the country, our national SEO offers both service based and ecommerce businesses the chance to expand their reach throughout the whole of the UK.

New Website SEO Planning

Launching a brand new site but unsure how SEO will be affected once it’s live? I can work with you during development and advise and guide on best practices for your specific CMS, goals and purposes.

SEO Content & Digital PR

Something to tell the world but don’t know how to say it? Our specialist team of content writers can turn their hand to any niche and create engaging informational and entertaining content that speaks to both people and search engines.

Location

About DERBY

Derby was recently found to be the second fastest growing city economy in the UK and labelled as a “true rising star”. With local business booming and companies soaring to new heights, Search Engine Optimisation can give an additional boost to your marketing efforts.

There are also a number of support groups for local businesses including The D2N2 Growth Hub and The University of Derby’s Invest to Grow programme.

With a whole host of successful businesses calling Derby their home, let us help you do more than ever before. Get in touch with us today to talk about your requirements.