How Can Link Building Drive Traffic to Your Website?

How Can Link Building Drive Traffic to Your Website?

There are many things you can do to try and drive traffic to your website. From keyword-rich content and promotion on social media to paid advertising, it all helps to bring organic traffic over to your site, but have you ever considered link building as an effective method for achieving exactly the same thing?

If not, then you either might not know what it is or how it’s done, and that’s where Andy Morley comes in. Andy and his team are SEO, PPC and content specialists, making link building even more effortless for you. But what is it and how can your business benefit from such a thing?

What is link building?

Link building is essentially, as the name would suggest, the building of hyperlinks from other websites in order to back up either the content you’ve written or that’s relevant to what it is you’ve written about.

What’s a hyperlink? A hyperlink is basically a live URL going to a website but the difference between a hyperlink and a URL is that a hyperlink can only be activated by clicking on a highlighted, relevant word as opposed to clicking on a direct link. For example the following is a hyperlink, but the link under that is a URL to the same page:

When it comes to hyperlinks within your content, when it’s published, the search engines will crawl the links to determine which ones are internal (links going from one page to another or a different article, all on your own website) and which ones are external (hyperlink to other websites).

The search engine will then establish whether those links are ‘good’. It does this mainly by checking how relevant those links are to the content and whether you have linked to a reliable source. A link that goes to your website will signal to Google that your content is reputable and high-quality and, therefore, it’s decided that it’s worth a citation.

If your site has more backlinks, then they’ll end up coming higher up in the Search Engine Results Pages (SERPs), known in the industry as “link juice”. Backlinks are links that go from one website to another website source. A website source could be anything from an entire website to a website directory. It could be compared to a citation.

Why is link building important?

Link building is incredibly important for those wanting to be noticed in the SERPs. This is because it enables the search engines to discover new content, mainly website pages, to help it decide which pages should rank higher in the SERPs.

When it comes to link building, you should shift your focus to the earning of links because this particular content is something that your users will want to share around, meaning that link building is important for, not only the search engines, but your general online presence with the help of sharing on social media.

It helps to build a brand

Link building builds a brand and helps you to establish authority within your industry. You want your company to stand out from the crowd and your brand will play a huge part in this. High-quality content and guest posting will be paramount to increasing your online presence and ensuring solid brand reputation. Andy Morley and his team can always be counted upon to create content of an exceptionally high standard, so you can focus more on what it is you do best.

It boosts referral traffic

When done properly, link building will ensure that a great deal of traffic is driven right to your website. The more relevant the links are to the content you have written, the services you offer or the products you provide, the more effective the link building will be in terms of increasing traffic to your website.

It allows for greater sales opportunities

The more traffic is driven to your site, the more leads it produces. Leads and enquiries, when handled correctly, will often lead to a conversion, which is SEO-jargon for a sale. Those leads have been successfully converted into a bonafide sale, simply meaning that a visitor to your site has now become a customer of yours.

Once this happens, it’s then far easier to retain a loyal client base with the help of excellent customer service and having sales, giveaways and competitions on a regular basis to keep people coming back.


Andy Morley and his excellent digital marketing team are able to produce excellent, relevant and high-quality content for your website. They can also build or rebuild your website and implement PPC services to give you the added edge over your competitors. For more information about the link building services Andy Morley has available or to learn more about the PPC and content services on offer, get in touch with a member of his professional team today – they’re always happy to hear from you.

Please share my content...

I appreciate your time, thank you for reading my content, if you don’t mind it would help me out if you would consider sharing it on your social accounts.


Read my most recent blog articles...