How Can Link Building Drive Traffic to Your Website?
If not, then you either might not know what it is or how it’s done, and that’s where Andy Morley comes in. Andy and his team are SEO, PPC and content specialists, making link building even more effortless for you. But what is it and how can your business benefit from such a thing?
What is link building?
Link building is essentially, as the name would suggest, the building of hyperlinks from other websites in order to back up either the content you’ve written or that’s relevant to what it is you’ve written about.
What’s a hyperlink? A hyperlink is basically a live URL going to a website but the difference between a hyperlink and a URL is that a hyperlink can only be activated by clicking on a highlighted, relevant word as opposed to clicking on a direct link. For example the following is a hyperlink, but the link under that is a URL to the same page:
When it comes to hyperlinks within your content, when it’s published, the search engines will crawl the links to determine which ones are internal (links going from one page to another or a different article, all on your own website) and which ones are external (hyperlink to other websites).
The search engine will then establish whether those links are ‘good’. It does this mainly by checking how relevant those links are to the content and whether you have linked to a reliable source. A link that goes to your website will signal to Google that your content is reputable and high-quality and, therefore, it’s decided that it’s worth a citation.
If your site has more backlinks, then they’ll end up coming higher up in the Search Engine Results Pages (SERPs), known in the industry as “link juice”. Backlinks are links that go from one website to another website source. A website source could be anything from an entire website to a website directory. It could be compared to a citation.
Why is link building important?
Link building is incredibly important for those wanting to be noticed in the SERPs. This is because it enables the search engines to discover new content, mainly website pages, to help it decide which pages should rank higher in the SERPs.
When it comes to link building, you should shift your focus to the earning of links because this particular content is something that your users will want to share around, meaning that link building is important for, not only the search engines, but your general online presence with the help of sharing on social media.
It helps to build a brand
It boosts referral traffic
It allows for greater sales opportunities
The more traffic is driven to your site, the more leads it produces. Leads and enquiries, when handled correctly, will often lead to a conversion, which is SEO-jargon for a sale. Those leads have been successfully converted into a bonafide sale, simply meaning that a visitor to your site has now become a customer of yours.
Once this happens, it’s then far easier to retain a loyal client base with the help of excellent customer service and having sales, giveaways and competitions on a regular basis to keep people coming back.