My Blog

Articles I’ve written about SEO, Digital Marketing and The Web Industry in general.

Digital Marketing Articles

AndyMorley

How to blog effectively using keyword research

Written content is one of the most important elements of any website, it’s used to describe your services and products and helps the search engines to understand what your company does and what your website is about. Writing website content is extremely difficult, especially if you aren’t very good at planning content or don’t know what to write about.

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Website Optimisation
AndyMorley

Do You Need A Website Optimisation Consultant?

Website optimisation (More commonly called SEO) is the process of making changes to your website to improve its position on search engines. Search engine optimisation can be broken down into two parts: onsite and offsite. Onsite optimisation consists of actions you take on your site to make it more appealing, while offsite includes strategies that are outside of your control (such as link building).

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Lockdown Anniversary
AndyMorley

Lockdown 1 – Anniversary

Well, what a strange 12 months it has been! Whilst the world is slowly seeming to recover from the grip of the covid-19 pandemic, there is still a long way to go. The UK is well underway through the vaccine rollout (although I’ve not had mine just yet) and we are slowly coming out of wintertime, the nights are getting lighter, and the days warmer (slightly)…

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AndyMorley

What Is ON-Site SEO?

As you will know by now if you have been reading up about SEO on the internet SEO stands for search engine optimisation, and is a method of generating/influencing a website’s traffic.

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AndyMorley

TWDG Ltd Rebrand, Kumo is born.

It has been a long time in the making, but over the last couple of days we have “soft launched” our new company branding. We have moved away from The Web Design Group and rebranded to be known as Kumo.

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AndyMorley

Google Partners – Elevator Graduation Dinner.

Last night saw the culmination of this years Google Elevator program with a swanky dinner at The Groucho Club in London (a well known celebrity hang out), an absolutely fabulous evening, with some great food, drink and cracking company!

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AndyMorley

Why Are SSL’s Important For SEO?

Back in mid September 2016 via their security blog Google announced that they were going to start moving towards a more secure web. They laid out plans for the Google Chrome browser (which is the most popular browser in the UK) to start displaying warning messages for any pages which aren’t secured by an SSL certificate.

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