My Blog

Articles I’ve written about SEO, Digital Marketing and The Web Industry in general.

Digital Marketing Articles

AndyMorley

Why Are SSL’s Important For SEO?

Back in mid September 2016 via their security blog Google announced that they were going to start moving towards a more secure web. They laid out plans for the Google Chrome browser (which is the most popular browser in the UK) to start displaying warning messages for any pages which aren’t secured by an SSL certificate.

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AndyMorley

Improve Your SEO With Schema Markup

As you will undoubtedly know, the world of “digital” is always changing and evolving, digital marketing and SEO in particular change on a weekly basis, heck even a daily basis! One of the biggest changes to emerge has been the use of “Schema Markup” for websites. But what exactly is it and how can it be used?

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AndyMorley

The Power of Content For SEO

For many years the industry has been repeatedly bashed over the head with an old adage… “Content is King”. Recently we have been working with an eCommerce company who specialises in Performance Car Parts, they have a website built on Magento and had recently redeveloped their website ready for 2017. However, as soon as the site had switch to the new design their rankings plummeted.

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AndyMorley

Mobilegeddon What’s All The Hype About?

By now the Google mobile update which has been dubbed “Mobilegeddon” should be well and truly being rolled out… or is it? I tweeted out this morning to see if anybody was reporting changes in the mobile rankings, but nobody came back to me, not one person!

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AndyMorley

13 Questions To Ask During An SEO Audit

So, it’s Friday the 13th February tomorrow, so here are 13 important questions to answer about every page on your website. Negative answers might mean there may be a problems with the SEO or User Experience offered by a specific page.

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AndyMorley

The SEO Link Removals Process

The world of SEO has changed dramatically over the last 12 months… Some would say even longer! With Google becoming more and more aggressive with their penalties and their algorithm updates, the job of an SEO Consultant has become extremely difficult.

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