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Essentially Link Building is the process of creating hyperlinks from websites on the internet back to your website, these links can take many forms whether they are a business directory listing containing the URL of your website or a more in-depth article written for an industry-related magazine site or blog which contains a hyperlink to your site.

Keyword research is the foundation of any search marketing campaign, whether that is with Pay Per Click Advertising or Search Engine Optimisation. Understanding which keywords to use within your marketing campaigns is vital for success and can help to increase the traffic to your web pages. The increased traffic can help to generate leads and sales for your business.

Pay-per-click advertising (PPC) is a type of online advertising that allows businesses to bid on keywords to place their ads in front of potential customers. When someone searches for those keywords in a search engine, the businesses’ ads appear alongside the organic search results. Businesses only pay when someone clicks on their ad, hence the name “pay per click.”

When starting a business, whether big or small, you must set up a professional business website. A business website is an essential driver towards success. However, it may feel intimidating for small business owners to establish a website, especially if they haven’t handled one before…

Search Engine Optimisation can be a rather confusing concept to understand and implement. On the flip side, SEO can be simple. Once you are comfortable with the basics, you can become a wizard in the field in no time.

SEO is broken down into two main categories, On-Site SEO and Off-Site SEO, these two categories have very different requirements and also different strategies…

Organic traffic is highly important to any website or business, organic being totally FREE (unless you’re paying an SEO consultant for managing your SEO) it gives you a fantastic opportunity to grow your business and promote your products and services.

These top 13 plugins for WordPress can be used by professional website designers and those wishing to build their own websites, they are easy to use and most of them are also FREE (although they do have paid for premium versions).

When it comes to website performance, the speed with which your pages load is critical. However, unless you are familiar with the metric as well as all impacting variables, improving your website page loading speed may be difficult. Generally, speaking page load speed should be one of the most important things to consider when first building your website.

It’s well-known in the digital marketing world that visuals, infographics, photos, and other forms of imagery may significantly improve the aesthetic of a website, regardless of the industry you work in or the items or services you’re trying to sell.

The images also improve the text that’s already on the page, giving it a more appealing look and making it seem well worth a visit. However, the larger the photos are, the longer they’ll take to load, slowing your page speed to a crawl.