My Blog

Articles I’ve written about SEO, Digital Marketing and The Web Industry in general.

Digital Marketing Articles

AndyMorley

Link Building For SEO

Essentially Link Building is the process of creating hyperlinks from websites on the internet back to your website, these links can take many forms whether they are a business directory listing containing the URL of your website or a more in-depth article written for an industry-related magazine site or blog which contains a hyperlink to your site.

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How to Do Keyword Research
AndyMorley

How To Do Keyword Research

Keyword research is the foundation of any search marketing campaign, whether that is with Pay Per Click Advertising or Search Engine Optimisation. Understanding which keywords to use within your marketing campaigns is vital for success and can help to increase the traffic to your web pages. The increased traffic can help to generate leads and sales for your business.

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AndyMorley

Pay Per Click Advertising, What is It?

Pay-per-click advertising (PPC) is a type of online advertising that allows businesses to bid on keywords to place their ads in front of potential customers. When someone searches for those keywords in a search engine, the businesses’ ads appear alongside the organic search results. Businesses only pay when someone clicks on their ad, hence the name “pay per click.”

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6 Small Business Website Design Tips
AndyMorley

6 Small Business Website Design Tips

When starting a business, whether big or small, you must set up a professional business website. A business website is an essential driver towards success. However, it may feel intimidating for small business owners to establish a website, especially if they haven’t handled one before…

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20 Effective On-Site SEO Tips
AndyMorley

20 Effective On-Site SEO Tips

Search Engine Optimisation can be a rather confusing concept to understand and implement. On the flip side, SEO can be simple. Once you are comfortable with the basics, you can become a wizard in the field in no time.

SEO is broken down into two main categories, On-Site SEO and Off-Site SEO, these two categories have very different requirements and also different strategies…

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Rank nationally with seo
AndyMorley

How To Rank Nationally With SEO

Organic traffic is highly important to any website or business, organic being totally FREE (unless you’re paying an SEO consultant for managing your SEO) it gives you a fantastic opportunity to grow your business and promote your products and services.

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Top 13 WordPress Plugins for 2022
AndyMorley

Top 13 WordPress Plugins for 2022

These top 13 plugins for WordPress can be used by professional website designers and those wishing to build their own websites, they are easy to use and most of them are also FREE (although they do have paid for premium versions).

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Tips On How To Improve WordPress Page Load Speed
AndyMorley

Tips On How To Improve WordPress Page Load Speed

When it comes to website performance, the speed with which your pages load is critical. However, unless you are familiar with the metric as well as all impacting variables, improving your website page loading speed may be difficult. Generally, speaking page load speed should be one of the most important things to consider when first building your website.

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AndyMorley

Image Optimisation – Kilobytes, Pixel Size, Compression & Scaling

It’s well-known in the digital marketing world that visuals, infographics, photos, and other forms of imagery may significantly improve the aesthetic of a website, regardless of the industry you work in or the items or services you’re trying to sell.

The images also improve the text that’s already on the page, giving it a more appealing look and making it seem well worth a visit. However, the larger the photos are, the longer they’ll take to load, slowing your page speed to a crawl.

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