If you are starting a startup you should consider local SEO because it is a great place for startups to start. Say that three times fast. But seriously, local SEO is less competitive and you’ll be targeting the audience you want.
For those who are unfamiliar, local SEO is a form of local online marketing that allows businesses to promote their goods and services to customers right in their own backyard. Local SEO works well for search engines like Google and Bing as well as business directories like TouchLocal and Yelp. A reasons local SEO is so important include:
- Faster and Easier. Local SEO is superior to paper advertisement such as newspaper ads and flyers. Not only is it environmentally friendly, but it’s also effective. Local SEO reaches local customers who are looking for your services, as opposed to you sending out thousands of mailers hoping to get one sale for every 500 pieces of paper.
- Mobile Capabilities. Local SEO covers both PC & mobile Internet access. Potential customers are using their mobile devices and aps more and more these days. You can easily capture that audience with local SEO. Your next customer may be right down the street and ready to make a purchase.
- Google Considerations. Search engines such as Google have listened to what local customers want and have placed local businesses more prominently in their searches. They also compare apples to apples by comparing your business to your local competitors as opposed to mega nationwide companies.
It is important to realize that local SEO can become very involved, but starting with the basics will still help you see results.
Getting Started with Local SEO
Fortunately, getting started with local SEO is quite easy, and you will find that your local SEO efforts will give you more success than if your startup was to jump right into general SEO strategies. A few tips to get started include:
- Keyword Research. Figure out what keywords you should use. The easiest way to accomplish this is to perform searches noting where certain keywords bring you, and use different tools to help you analyze the search volume and competition of each keyword. You can learn more about keyword research here.
- Creating Profiles. Set up profiles with search engines and local directories. Many are free and you should set up as many as possible. Search engines will prompt you to enter your keywords for future searches, while directories will help get your name, address and phone number out there to potential customers.
- Networking. Network with satisfied customers and other local businesses. Ask them to please post reviews and mention you on sites such as Twitter, Facebook, etc. These posts are referred as citations and are the quickest way to boost your rankings in searches.
Getting the word out about your business through local search engines & online directories promotes your business to local customers by having them seek you out instead of the other way around. As long as you pop up when they are performing their search you have a great chance of landing their business and ensuring your start up is a success.