Below are some of my favorite blog writing tips and pieces of blogging advice I have picked up along the way.
Stay Regular – Once you start blogging you need to make sure you keep it up. Search Engines hunger for new content, if you feed them they will reward you with higher rankings and traffic.
Always have a purpose and aim – Like anything, in order to succeed you need to have a plan, make sure you highlight your goals when you set out blogging. Stick to these goals and review them from time to time.
Target a niche – I have seen the most success whilst targeting the “Epilepsy” community, I have seen my site traffics increase dramatically, SERP rankings have shot up out ranking some national charities, I have seen greater involvement from the “community” by way of guest bloggers.
Go that extra mile – Write your blog posts and continually promote them, monitor social channels for people discussing topics similar to your posts, drop into their conversation and mention your blog link. Various tools are available for this, I use “Hoot Suit” to monitor Twitter # tags and certain search terms. There is also a website called “board reader” this monitors web forums for people discussing certain topics, simply use the search function on board reader and it will hopefully send you some useful results back. Finally, use Google alerts to inform you of other bloggers discussing your topics.
Research – Don’t simply throw a blog together! Do some research, see what others are saying on the subject, equally see what they aren’t saying. If you are planning to write a post which other bloggers have already covered make sure yours is better, complements theirs and adds value.
Spread The Word – Tell the world and his mother that your blog exists! Visit similar blogs with similar posts and drop a comment complementing the blogger and directing them to your post as “further reading which his readers may benefit from”. This helps build your readers and also forms part of a “referral strategy”.
Try To Stay Relevant & Current – Make sure the information you are providing via your blog is up to date. You wouldn’t usually read a news paper from a few months ago would you? ( there are exceptions to this tip, if you are providing tutorials or trying for example)
Always Write With Your Blog In Mind – If in your job you find yourself writing a report, doing some research or whatever, always consider how you can convert it into a useful blog post, be careful with Privacy laws etc…
Get An iPad or Similar Tablet – Since I got my iPad a few months ago my blog output has increased dramatically. Why? Because I always have a word processor to hand when I need one. I tend to start blogging in strange places, coffee shops, buses, trains etc… iPads can be too expensive, good alternatives are the Samsung Galaxy Range, Advent Vega. These tend to be slightly cheaper.
Create A “Buffer” of blog posts – “Make hay while the sun shines” what does this mean? Basically when you are in the flow of writing make sure you churn out a few posts, there is a dreaded thing called “writers block”, remember my first tip “Stay Regular”. WordPress has the functionality of letting you provide a publish date and time, when this time occurs it will automatically publish for you. This is great if you are going on holiday / vacation but will require some forward planning.
Thanks for reading, if anybody else has their own blog writing tips to share I would love to hear about them. Please fill in the comment section below.