Since marketing is what keeps every business alive and thriving, it’s important to keep your knowledge updated. Here are some useful marketing insights for specifically maximizing your Adwords Video Ads:
First, and most important, make sure it is consistent with the rest of your marketing efforts. Don’t change the message you are trying to communicate, don’t change your graphic format, and don’t change the communication of what your firm stands for. When you decide on a PPC marketing campaign (before research of course), you need to 100% commit to it. The heart of effective marketing is repetition. Putting up an AdWords Video ad and then immediately discontinuing it is a waste of marketing money. You can’t expect instant returns.
Pictures Speak Louder Than Words
One of the most important principles of using visual advertisements, particularly commercials and video ads, is that you need to remember your message needs to be communicated effectively with the pictures alone. The words and other audio enhancements are supplementary, to be treated as bonuses. Examine your ad, and if you can understand the message trying to be conveyed while it is on mute, you’ve done your job in this department. A good example of this is the Energizer Bunny commercials.
Measure Its Effectivness
Quantification and knowing if your different forms of marketing are working is extremely important to the savvy marketer. You need some way to track what kind of results you are getting. Consider putting an offer into the ad that is specific to your AdWords Video ad, and possibly using a separate phone number on the advertisement so you know if your customers are patronizing you because of that ad. You might even want to consider implementing an inbound call center, so when prospects and customers do call, your representatives can ask how they heard about you.
Make your advertisement effective, not just entertaining. Your goal is to generate revenues, not get an Oscar Award. If prospects think your commercial is hilarious, but they don’t know who you are or what you are selling, to put it bluntly—you have failed. Be sure you are communicating your marketing message in the ad, letting them know repeatedly who you are, and if possible, show your product or service in action. People remember 68% more of your message when you present a visual element such as this in your ad. To let them know who you are, either repeat your name visually and audibly several time, or try placing your name at the bottom corner of the screen like many TV stations do.
Call To Actions & Directions
Finally, give your prospects a directive. I am amazed at how many commercials and ads I see that just communicate the message and then leave it at that. You need to tell your prospects exactly what you want them to do. This is often referred to as a “call to action.” Define what yours is. If you want them to call a phone number, make it blatantly obvious in your ad. If you want them to visit your store or place an order on your website, be sure that is being communicated crystal clear. Prospects aren’t going to spend their time and energy trying to figure out how to give you their money.