If one of your goals for the New Year is to increase your business’s brand presence on the Internet, then you are going to need to divert a significant amount of attention and effort towards content marketing. Content marketing can assume many different forms. It could be defined as a blog post, a branded photo, a press release, or a banner ad, amongst many other options. Each type of content marketing is equally important, and each one is going to need to be used to create the brand presence you are looking for in 2013.
So how are you supposed to go about all of this? Here are 6 excellent content marketing tips to help you start the New Year off on the right foot!
1) Social media marketing and email marketing efforts should be aligned with content marketing strategies.
One of the most hotly anticipated marketing strategies for 2013 is integrated content marketing. In its most basic definition, integrated content marketing is defined as the incorporation of numerous different aspects of email and social media marketing with content marketing. Essentially, each Tweet that is sent out, Facebook status posted, or blog article published needs to be crafted with care and a flair that can be solely ascribed to your company. Consistency is going to build both brand trust and equity.
2) Renewed emphasis is going to be placed on the importance of blog posts.
Think about it. Most businesses with an established web presence maintain an online blog. The chances are that your company does too. Instead of creating and publishing a short blog post and then moving on to the next thing on your to do list, each blog post should be viewed as a smaller part of your marketing campaign at large. Look for subject matter that is going to be engaging to your targeted demographic, but that will also establish your business as leading authority in your industry.
3) Incorporate latent semantic indexing into your content marketing pieces.
Most of us are familiar with search engine optimisation (SEO); however, not as many people are familiar with the concept of latent semantic indexing (LSI). Essentially, LSI is the taking of secondary keywords and working it into the content of the pieces that you are creating. Doing so is going to assist you in reaching a larger audience on the Internet.
4) Harness the power of social media platforms.
It seems as though everyone is on Facebook these days, but you would be surprised at the number of companies who are not. While Facebook is certainly the most well-known social media platform, it is by no means the only one. Other options you should be looking into include LinkedIn, Twitter, Pinterest, Google Plus+, and even Instagram.
5) Ensure that you include strong calls to action on each media platform.
Within each blog post, Facebook update, banner campaign, etc. there should be a strong call to action included. We already know that content marketing is the art of gentle persuasion, as opposed to “yelling”. However, your call to action is going to ensure that the potential client receives the last gentle push they need to make the right decision.
6) Segment your email lists.
Email is an important component of content marketing. To make better use of this strategy, separate your mailing list contacts into different segments and then craft emails to each segment that is filled with content that is most relevant to them. Crafting messages that are specific to certain consumers is going to keep their interest piqued. Will it take more effort? Yes. Will the results be worth it? You bet.
With these 6 simple tips in mind, you are well on your way to making 2013 the best year ever for building your business’s brand presence on the Internet.