My Blog

Irrelevant content doesn’t sit well in the Google algorithm. Not only will it push you further down in the results page, but it might even mark your content as spam,…

SEO can be an extremely complex process, but it’s entirely necessary in order for websites, articles, infographics and more to appear as high up in the SERPs as possible. But…

SERPs, also referred to as Search Engine Results Pages, are displayed to an internet user who has searched online for something specific. The SERPs will load relevant results that the…

Over the course of my career, I have worked in a range of different avenues of website design, digital marketing and e-commerce, since I started in 1999 there have been various revolutions in…

A great website design is more than just a pretty layout. It’s a combination of factors that come together to create an online space that is not only visually appealing…

Start-up businesses, especially in the very early stages, can find it challenging to establish themselves within the industry. Building a brand name, trust and, most of all, a solid reputation…

You might have the most beautifully-designed, first-class website out there, but it’s no use to anyone if your audience can’t find it. This is where search engine optimisation (SEO) comes…

There are many things you can do to try and drive traffic to your website. From keyword-rich content and promotion on social media to paid advertising, it all helps to…

In the world of online advertising, pay-per-click (PPC) is one of the most common and effective forms. It allows businesses to place ads on a variety of websites and control…