Local SEO – How Can It Help?
If you run a business that targets local customers you will understand the importance of increasing your company’s visibility in the local area and on the internet.
The aim of Local SEO is to improve the traffic hitting your website from people local to you who are actively searching online for the services or products you provide. For example, you may have found my website by searching “SEO Derby” within Google. By Performing Local SEO we are able to increase the rankings of your website for these local search terms.
For you to get the most out of Local SEO Google needs to understand the local relevance of your company and website. We need to focus on improving your local presence online, there are various ways in which this can be achieved.
What Does Local SEO Involve?
Local SEO is relevant to any business wishing to attract more local customers. The key benefits are increased traffic from your target audience and increased sales and leads from your local area. Finally Local SEO will help build your company brand locally.
Working your locations into the written content can be quite tricky to make it read well. There are specific key areas in the website code which also need to contain your targeted areas.
When I am planning your SEO I will discuss whether your business is looking for new customers local to you. I will require a list of all the areas you wish to target, however there must be one main area which matches your postal address.
Google My Business
Another key element to your Google My Business page is the reviews, Google Reviews are a strong signal that your website is a legitimate entity. It also gives your happy customers somewhere to leave positive feedback about your company. These reviews can then be used as a “rich snippet” to appear alongside your website listing in the search results and on any Google PPC adverts. One of the first things I will do is set up and optimise your Google My Business listing.
High quality directories like yell.com, thomson local & yelp are “human edited” and are where I will concentrate when building local citations for your business. I will also identify any directories specifically to your target areas.
Local Digital PR Coverage
I am able to reach out to local journalists and discuss any potential stories which would be relevant to their publications. Obtaining local press coverage is an extremely strong signal to the search engines for the areas you are targeting.
I also work with some fantastic PR agencies who can help plan a PR campaign should you require it.
Local Link Building
This is one of the quickest ways to see improvements within your organic traffic from local customers.
Get In Touch Today
I have many years of experience working with businesses who provide services or products at a local level. I can help your website rank higher when people are searching locally to you. Please contact me today.
Call: 07581 073 926.
Why choose me for your SEO project?
I have been working in the industry since 1999.
FREE SEO Audits
I provide FREE initial SEO audits, contact me to find out more.
3 month trial periods
I offer a short 3 month trial of my services.