PPC Guide- What is Pay-Per-Click Advertising?

Pay-per-click is a type of marketing where advertisers pay a search engine website such as Google or Bing every time their ad is clicked. Although a simple concept, the process of creating a successful pay-per-click (PPC) advertising campaign is tricky and can require...

Building Brand Awareness Through Adwords

We all know that nowadays more and more consumers are going online to find what they want to buy.  Developing a great website is a good way to get business and it is very important.  However it is possible that your customer has never heard of you and therefore is...

AdWords Video Advertising Tips

Since marketing is what keeps every business alive and thriving, it’s important to keep your knowledge updated. Here are some useful marketing insights for specifically maximizing your Adwords Video Ads: Keep Consistancy First, and most important, make sure it...

8 Awesome Ways To Find PPC Negative Keywords

I have been doing PPC for over 7 years now, I have seen Google Adwords change, not always for the better. Recently in my new role as Head Of ECommerce at Medi Direct I have been getting down and dirty with restructuring their PPC campaigns. The campaigns themselves...