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SEO Services

I can improve the organic traffic to your website, helping to increase leads, sales, and inquiries by implementing high-quality SEO services.
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Working in digital marketing since 1999Andy Morley, Website Design & SEO Consultant
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Local SEO

For small local businesses
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National SEO

For large, nationwide companies
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Link Building

Attract links to your website
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eCommerce SEO

Optimise your online shop
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Andy Morley SEO ConsultantWorking in digital marketing since 1999

SEO

Most modern businesses have a website and therefore most businesses can benefit from SEO services. Despite having a great product or service, if your website is not optimised for search engines, customers who could benefit from your product or services may not be able to find your business. Search Engine Optimisation works to increase the visibility of your site, enabling your business to grow.

However, SEO doesn’t just improve site visibility; there is a wide range of benefits to be gained by optimising your website for search engines. User experience will be improved, sales will increase and brand trust will be solidified, all helping to nurture and develop your business.
Call me today: 07581 073 926
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Increase Relevant Traffic

Perhaps your website is already getting a fair amount of traffic but sales remain low. The solution could lie in SEO. High traffic is not much good if the users are not interested in your product or services. Search Engine Optimisation works to specifically attract your target consumers, to ensure that visitors to your site are more likely to become customers.

As SEO enables you to target your audience more effectively, all visitors to your site will be those who are actively looking for the service you provide. By increasing the amount of relevant traffic, sales will increase, allowing your business to flourish.

Drive Sales & Leads

As your SEO campaign develops, more relevant traffic will arrive at your website. This will naturally help to drive sales and increase leads, as the users of your site will be directly searching for the services that you can provide.

Increased sales will also be encouraged as user experience is continually improved. Faster loading websites with helpful content will keep customers on-site for longer and increase the chances of conversion. Further site improvements such as optimisation for mobile usage will also encourage visitor engagement, supporting the chance of a sale.

Improve Brand Visibility

Your business could be the best in its field, however, if it is not visible to customers they simply won’t know how they could benefit from it. SEO services help to build brand awareness by ensuring that your site gets seen by your target customers.

I and my team will work to improve how your site ranks in search engine results to ensure that it is visible to potential customers. The SEO process will even allow you to reach new audiences by building trustworthy links from other relevant sites.

Improve Trust

One of the most crucial aims for any business should be to gain consumers’ trust. Doing so will not only help to boost sales but ensure that customers return time and time.

SEO helps to improve trust by increasing your search engine ranking. As your site begins to appear higher in the SERPs, potential customers will have greater trust in your brand. By keeping content fresh and up-to-date, it will also be clear to users that your site is regularly updated, encouraging them to put greater trust in your business. Link building can help improve trust in your site, links built from other trustworthy sites will also increase trust in your site, as well as your domain metrics.
Tonia Baldwin, A1 Comms

We have been working with Andy and the team at Kumo since 2013 and have enjoyed a great working relationship and effective SEO & PPC services. We have seen some superb results for ranking our main keywords within the search engines.

Tonia Baldwin - A1 Comms, Alfreton

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What is SEO anyway?

SEO (Search Engine Optimisation) is the ongoing process of making a website search engine friendly. All elements of your website, from the content to the images and layout you see, to the technical aspects and site architecture, play a significant part in SEO.

SEO consultant’s approach, when done correctly, can improve the overall search visibility of your website. It means that search engines will be able to find, read, and comprehend your site so it knows when to show your site as a result of a certain user query. Over time, SEO will increase your authority and reputation, ensuring that you continue to rank.

To put it another way, I’ll make sure your website appears when your potential customers perform a Google search for the items or services you provide.

So, is it possible to have an SEO strategy that appeals to both search engines and your potential customers at the same time? Yes, with good content that is appealing and convincing. I can develop an SEO plan that appeals to both search engines and potential consumers while also ensuring that site visitors become viable leads for your company.

SEO can be broken down into two main areas: On-Site SEO and Off-Site SEO (Link Building).

On Site SEO

On-site SEO or On-Page SEO refers to all the elements of your website which can affect how your website performs within the search engines. How your website is put together, the content on each page, and the hosting environment or web server on which it is hosted.

There are key areas to consider with your website and its technical aspects which contribute to your overall On-Site SEO.

On-Site SEO can be a minefield if you don’t fully understand what impact each element of your website can have on the overall performance of your SEO.

In theory, once you have fixed or worked on the technical aspects of your On-Site SEO there should only be a need to monitor and maintain them moving forward.

However, when adding fresh content to your website, be it in the form of a new page, expanding the content, or adding a blog article you should always remember to work through the On-Site SEO factors to ensure these new pieces of content are optimised.

Off Site SEO

Off-Site SEO or Off-Page SEO refers to all external factors which affect your website and its SEO performance. How another website link to and interact with your website is hugely important and the most difficult area of SEO to work on. Unlike On-Site SEO where there are a clear set of rules to follow, Off-Site SEO is much more difficult, with many more factors which can either make or break your SEO.

The main area of Off-Site SEO is with “Link building” if you have ever researched SEO or spoken to an SEO specialist they would likely have mentioned the term. Building links to your website is super important, a site without any other websites linking to it will struggle to rank for competitive keywords in competitive sectors. The “worldwide web” should be taken literally, the search engines like to see a web of related websites linked together.

But how do you attract links from other websites to your own? By producing well-written content, by providing something for FREE, by providing high-quality service… These are a few examples.

Part of SEO is building these links yourself, these can be in the form of business directories, PR stories, Articles on other sites, social media posts.

Principles of Link Building

A good rule of thumb when thinking about link building is “would I want a link from this website if the search engines didn’t exist?”. This helps you to keep focus on only attracting and building links from sites that are relevant to what your business is about.

Relevance

Is the site you want to link to yours relevant to your business?

Quality

What is the quality of the website from which you want to get a link?

Does that site get traffic?

If a website you want a link from doesn’t get any traffic of its own it’s unlikely to help your SEO.

History of the website

Do you know or can you find out the history of the website? Has it always been focused on a subject related to yours?

Who links to it?

Like a chain, any links to their website will also affect yours if you get a link back from them.

Does it link out alot?

Does the website link out to a lot of others? If so it may deminish the effectiveness of the back link.
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My Approach To SEO

Research

Research is an integral part of any SEO strategy as it allows me to deliver services that are tailored to you and your business. Thorough research is an ongoing process throughout the SEO process, beginning with an initial audit of your website. Keyword research allows me to better reach your customer, whilst constant industry research helps me to create relevant content.

Content

No SEO strategy is complete without great content. This is why I have an expert team of content creators on hand to deliver the best possible content for your site. Working with you to understand your business and your consumer they will strive to create engaging content which speaks to your customer and boosts your search engine optimisation performance.

Reporting

I undertake both weekly and monthly reporting to help keep a close eye on rankings, this allows me to react quickly to any changes and developments. My data and reports are always available to you so you can track your site’s SEO progress. Weekly reporting tracks the rankings of your site, whilst a monthly in-depth report analyses all site activity, including traffic and -if applicable- conversions over the last four weeks.

Search Engine Optimisation FAQ's

SEO (Search Engine Optimisation) is the process of improving your website so it appears higher in search engine results like Google. Better SEO helps more potential customers find your business online.

SEO is a long-term strategy. Most businesses start seeing noticeable improvements within 3–6 months, with stronger results building over time. The timeline depends on competition, industry, and the current condition of your website.

SEO works best as an ongoing process. Search engines update constantly, competitors change strategies, and content needs to stay fresh. Ongoing SEO helps maintain and improve rankings over time.

SEO focuses on earning organic (free) traffic from search engines, while paid ads provide immediate visibility at a cost. SEO takes longer but delivers long-term value, while ads stop working once you stop paying.

No reputable SEO provider can guarantee specific rankings. Search engines control their algorithms. What can be guaranteed is ethical, best-practice SEO focused on long-term growth and measurable improvements.

SEO typically includes keyword research, on-page optimisation, technical improvements, content optimisation, local SEO (if applicable), and performance tracking.

Yes. Many websites are launched without proper SEO setup. Optimising an existing website can significantly improve visibility, traffic, and conversions.

Absolutely. Local SEO helps your business appear in local search results and map listings, making it easier for nearby customers to find and contact you.

SEO success is measured through metrics such as keyword rankings, website traffic, leads, conversions, and overall visibility in search engines.

When done correctly, SEO attracts high-intent visitors who are actively searching for your services. This leads to more qualified traffic, better leads, and increased sales over time.
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