SEO in Northampton

SEO Consultation & Services Throughout Northampton. I can help drive traffic to your website via the Google search engine.
SEO Consultant in Northampton - Andy MorleyWorking in digital marketing since 1999
Local SEO Icon

Local SEO

For small local businesses
National SEO Icon

National SEO

For large, nationwide companies
SEO Link building icon

Link Building

Attract links to your website
Ecommerce Icon

eCommerce SEO

Optimise your online shop
Andy Morley SEO ConsultantWorking in digital marketing since 1999

Professional SEO Services In Northampton

Search Engine Optimisation (SEO) is a process of improving the visibility of your website in organic search engine results. It’s about getting noticed by people who are looking for what you offer and helping them find it on Google, Bing, Yahoo! and other search engines. I make sure that your site ranks higher than your competitors so that when someone searches for keywords related to your business they can find you easily.

If this sounds like something you need then I would love to help! My SEO services will increase the number of visitors coming through to your site which means more leads and sales opportunities for you.
SEO Services in Northampton - Andy Morley

What Is Search Engine Optimisation (SEO)?

The continual process of improving a website so that it is optimised for the search engines is known as Search Engine Optimisation (SEO). The content, images, and page structure you see on your website’s front pages are all important for SEO, as well as the technical development, technological components, and site architecture behind the scenes.

An SEO consultant can significantly increase the amount of people who see your website through search engine results pages (SERPs). It allows the search engines to discover, read, and understand your website, so they know when it is appropriate to show your site as a result to a specific search performed by a user within the Northampton area. Over time, an SEO campaign will improve your online reputation and authority, resulting in more organic traffic to your site, and hopefully more leads.

So, when your potential customers are searching for the products or services you offer, your website appears.

You should also consider the fact that search engines aren’t the only ones who come to your website. For your potential new customers your content must still be engaging and interesting. I can build an SEO strategy that appeals to both search engines and potential customers.

On Site SEO

There are two main categories of SEO, on-site and off-site. With On-site SEO I am referring specifically to any element on your own website which can effect how the search engines treat it, the coding, images, content load speed etc.

Off Site SEO

This refers to anything on the wider internet which can be affecting your SEO rankings. Primarily this is related to other websites linking to your own, but it also takes into account any business directory listings and even your social media activity.

Do I Need SEO for My Website?

SEO is a key tool in getting your business in front of the right people, with 63,000 Google searches being conducted across the world every second and the average person conducting 3-4 Google queries each day. It should be an important part of any effective digital marketing plan.

Most people begin their search for a new product or service provider online, and this is especially true of those looking locally for a company. ‘Near me’ searches are among the most frequent Google queries, and individuals who look for a business in their neighbourhood are more likely to contact them and become a paying customer within a few days of conducting their research.

Part of a Professional Digital Marketing Strategy

SEO is now considered as an inherent part of an effective marketing plan along with Social Media Marketing and PPC. As SEO can be carried out at any time, companies are not obliged to wait for SEO to be complete before they start their marketing efforts; SEO can work alongside traditional strategies.

If you want to tap into an ever-growing market and make sales while also connecting with local and national consumers, you must ensure that your website is seen. An SEO specialist may be able to assist you improve your ranks so that you appear above your competitors.
Digital Marketing Consultant in Northampton - Andy Morley

SEO Services I Can Provide

There are various different aspects of SEO which I can help you with, each of these can contribute to improving your website traffic and helping you to sell more products or generate increased numbers of enquiries.

Local SEO

Ideal for service based businesses and small retailers who’s target market is within a small geographical location. Local SEO can help you target customers close to you by improving the ranking positions of your website when a potential customer searches for you products and services in and around Northampton.

National SEO

If you’re a big company, an ecommerce business or a large service firm with offices all over the UK, I can assist you achieve national rankings for your website.

Read more about National SEO.

Ecommerce SEO

Specifically for Ecommerce retailers, I can optimise your WooCommerce, Shopify and Magento website to help it rank higher in the search engines. This will not only help you to sell more product but also increase awareness of your brand.

Mobile SEO

With over 50% of all Google searches being performed on a mobile device it is vital that your website ranks well for mobile search. I can help speed up and optimise your website for Mobile SEO.

SEO Consultancy

I can work alongside your in-house marketing team to improve your website’s SEO. I can advise on steps to take, identify any current issues and help formulate an ongoing SEO strategy. Read more about SEO Consultancy.

Technical SEO

I can help to identify any technical aspect of your website and its coding which may not be fully optimised for the search engines. Once these issues have been identified I can work with you to put them right.

Link Building

SEO link building is a vital part of any SEO campaign, I can help to build the number and quality of backlinks to your website. I only use safe link building tactics when improving your website SEO, and absolutely do not undertake any “spammy” link building practices.

Link Auditing & Clean-up

I often work with new clients on cleaning up their website’s backlinks where they have either unwittingly built spammy links themselves or have worked with another SEO consultant in the past who has employed lower quality link building tactics.

SEO Content Writing

Content is one of the most important elements of any successful SEO campaign, I can write high quality, unique content which will help your website rank for specific keywords. Whether that is for your services, a product page, your blog or even digital PR and articles to be placed on other websites.

Keyword Research

The foundation of any solid search engine optimisation strategy. I can help you understand what people are searching for within Northampton and surrounding areas. Helping to identify which keywords are best to target with your website and pages.

New Website Planning

When you are building a new website I ca help you to plan the structure of your site, pages and content. This will be based around what people are searching for online, giving your new website the best opportunity to rank for these keywords simply by planning the content and structure accordingly.

SEO Penalty Recovery

Google in the past has been known to penalise websites for spammy SEO practices, I have had many clients contact me because they have seen their traffic drop and were unsure as to why this happened. Quite often this was because their website was penalised by Google for reasons related to their SEO. I can help you to identify anything which may be the cause of these traffic drops and more importantly, help your site to recover.

How I Perform SEO

I’m a firm believer in team work. I take pleasure in working with my clients because it is through collaboration that we may best achieve their SEO objectives.

I provide a 3-month trial period and an in-depth performance evaluation to show exactly how my SEO services are helping your business. I’m confident you’ll get a great return on investment with me, therefore I don’t require you to commit for a long time – you have the flexibility to drop anytime.

With frequent reports and updates on your ongoing SEO approach, you’ll always have a good understanding of how your website is performing. I’m nice and friendly, so I won’t inundate you with technical speak. So if you want to ask me anything or talk about anything new, feel free to contact me anytime.

FREE Consultation.

If you feel like I can help your Northampton based business with regards to SEO I would love to talk to you. I offer a FREE initial consultation and will also produce a FREE initial audit of your website in order for us to begin planning your SEO strategy. If you think this is something you could benefit from please contact me via my web form or call me directly on 07581 073 926.

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