National SEO, Whats Involved?
Whether you own a large company with sites across the UK, or a small online shop offering nationwide delivery, national SEO can help you reach out to a much wider audience. If you’re an eCommerce business, hoping to build your brand image, or just looking to expand beyond the local area, you should be looking into national SEO.
Keyword Research
Competitor Analysis
Technical SEO
Content Creation
Digital PR Coverage
National Keyword Optimisation
Link Building Campaigns
Back Link Auditing
However, optimising your site nationally isn’t easy. You’re no longer against a few nearby competitors, but fighting for the attention of the same audience as every other UK business in your industry. Your site will need to keep up-to-date with the latest trends and topics, have useful and relevant content, and stay ahead of the competition at every turn.
National SEO is a significant long-term investment, subject to frequent changes within a complex strategy. Your business needs to have a robust strategy prepared for competing over a lengthy period. Organic search can take months to bear fruit, but the rewards make it worth the wait: higher search volume generally equates to higher traffic and higher sales once you reach page 1 of Google, making national SEO one of the best sources of income for your business.
