For many established businesses, a website often begins as a simple online presence—something that works well at the time but gradually becomes outdated as technology, design standards, and user expectations evolve. This was exactly the case with the Herron Windows website.
Originally built many years ago using WordPress, the site served its purpose well, showcasing the company’s services and helping customers learn more about their window and door solutions. However, as time passed, the design, performance, and flexibility of the site no longer reflected the quality and professionalism of the Herron Windows brand.
The goal of the website redesign was simple: modernise the website while maintaining the reliability and familiarity that existing customers expect.
The original Herron Windows website was built on WordPress, which has long been a dependable platform for small and medium-sized businesses. However, websites created several years ago often face common challenges:
While the foundation was solid, it was clear that the site needed a refresh to meet current web standards and provide a better experience for visitors.
Rather than moving away from WordPress entirely, the decision was made to rebuild the site using WordPress with a more modern development approach.
WordPress still offers powerful advantages:
The key difference in this redesign was the use of Breakdance Builder.
Breakdance is a modern visual builder for WordPress that provides far greater control over layout, performance, and design than many traditional page builders. It allows developers to create fully custom layouts without relying heavily on bloated themes or complex plugin stacks.
Breakdance was chosen for several reasons:
Modern websites need to load quickly. Breakdance focuses on clean output and efficient code, which helps improve page speed and overall performance.
The builder allows precise control over layouts, spacing, typography, and responsiveness. This made it possible to create a modern design tailored specifically to the Herron Windows brand.
Because the layout is structured with reusable elements and global styles, making updates in the future is much simpler.
Many older WordPress websites rely on multiple plugins to achieve basic functionality. Breakdance includes many built-in features that reduce the need for additional plugins.
The redesign focused on several key areas.
The new design uses a cleaner visual hierarchy, improved typography, and more structured content sections. This makes it easier for visitors to quickly understand what Herron Windows offers.
More than half of web traffic now comes from mobile devices. The redesigned site ensures that pages look and function perfectly on phones and tablets, not just desktops.
Clear navigation helps users find the information they need quickly—whether they’re looking for windows, doors, conservatories, or contact details.
By rebuilding the site with modern tools and removing unnecessary complexity, the website now loads faster and provides a smoother browsing experience.
The site has been built in a way that allows future growth. New services, pages, or features can be added without needing another full redesign.
One of the most important parts of the redesign was maintaining the established identity of Herron Windows. Customers already recognise and trust the brand, so the goal wasn’t to reinvent it—but to present it in a more polished and professional way.
Colours, messaging, and service information were retained where appropriate, while the overall presentation was modernised.
The new Herron Windows website now delivers:
By combining WordPress with Breakdance Builder, the site now benefits from the reliability of a familiar platform with the capabilities of modern web design tools.
Website redesigns are not just about aesthetics—they’re about improving usability, performance, and long-term maintainability.
For Herron Windows, rebuilding the site provided an opportunity to modernise the online presence while ensuring the platform remains easy to manage and ready for future growth.
As web technologies continue to evolve, having a flexible and well-structured website ensures businesses can keep adapting without needing to start from scratch every few years.
