Product Level SEO
Products are the key to all eCommerce businesses, attracting potential customers via the search engines to your product pages is what it’s all about. This can be achieved with effective use of titles, descriptions, and other on-page elements as well as by building links to these pages from other websites.
Product pages are usually easier to keyword target as they tend to be fairly self-explanatory, the keywords they use are highly targeted to exactly what that product is, as a result, they can rank quite quickly. Product searches do however tend to have lower search volumes than broader terms, however as they are highly targeted the conversion rate of these keyword types is generally higher, provided your pricing, shipping, etc… are all correct and in line with your competitors.
Category Level SEO
As well as products, categories are also essential for an eCommerce website. Categories are used to group products together, as such, they have different types of keyword targets. Category-level keywords tend to be much more competitive and broader. If we take shoes as an example, category keywords may include “black men’s shoes” “brown men’s shoes” “men’s walking boots” etc… Rather than product terms such as “brown men’s shoes size 10”.
Category level keywords usually have a much higher number of monthly searches, and usually, a greater number of websites using these keywords. Competition is much higher, but so is the traffic potential.
