What Is SEO?

Please contact me today to arrange your FREE consultation.

Search Engine Optimisation (SEO)

SEO stands for search engine optimisation and is the process of making a website or webpage more visible in the search engines such and Google, Bing, Yahoo etc…

Have you ever wondered how your competitors rank higher than you in the search engines? Or how your website can start to be found in Google for your main services & products when you type them into the search box? If so the likelihood is that you are thinking of SEO, but what is SEO?

The effects of SEO are clear, the more times a website appears in the search results combined with how high up the list it appears causes more traffic (visitors) to visit the website. More traffic generally equates to more sales or more enquiries.

Available SEO Services

National SEO

Target the entire UK with my national seo services, ideal for ecommerce businesses and companies who provide services throughout the UK.

Local SEO

Location based SEO services to help your business reach potential customers within your catchment area, increase sales and leads and out-perform local competitors.

Ecommerce SEO

SEO can be extremely effective for ecommerce stores, promoting their products via the organic search results, targeting highly relevant keywords.

SEO Penalty Recovery

SEO Penalties - Low quality SEO strategies can actually harm your website, recovering from penalties is extremely important for your website & business.

Please contact me today to arrange your FREE consultation.

Two Categories of SEO

SEO is a huge industry with many different avenues and disciplines. It can be broken down into 2 broad categories, “On Site SEO” and “Off Site SEO”. Each of these categories has its own requirements and specific tasks and procedures which must be followed in order to get the most out of your website’s SEO.

On-Page SEO

On Site SEO (or on page) refers to all the factors which physically make up aspects of your website, from the way the site is coded to the page load speeds, here are some of the factors which effects on site SEO.

There are many more factors which contribute towards a website’s Off Site SEO. Please visit my blog for regular updates about SEO.

  • Title Tag
  • Heading Tags
  • Image Names
  • Image File Size
  • Image Alt Attributes
  • Copy / Content
  • Page Load Speeds

For more information about On Site SEO and it’s best practices please see my blog.

Off-Page SEO

Off Site SEO (or off page) refers to all the external factors which influence the visibility and rankings of your website. Off Site SEO makes up the majority of the overall SEO picture, it is a continual process of research and refinement, continually improving how a website performs in the search engines. Here are a few things which contribute to Off Site SEO:

  • On-line PR
  • Social Shares / Likes
  • Content Marketing
  • Guest Blogging & Commenting
  • Article Marketing
  • Info-graphic Creation & Distribution
  • Much more…

There are many more factors which contribute towards a website’s Off Site SEO.

Contact Me

Address

24 Sudbury Avenue
Ilkeston
Derbyshire
DE7 5DT

Phone

07581 073 926

Mail

andy@andymorley.co.uk

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