All Google updates bring with them changes that SEO’ers have to adapt to. Different forms of link building get reduced in their potency, new adaptations as to what on-page SEO means, etc, etc. They often bring with them certain loopholes too.
Loopholes have a way of being found and exploited by the SEO community. Think of software such as Scrapebox which was designed specifically to maximise the SEO results of the loophole that meant links can be placed anywhere and still benefit.
Which is why you would have thought Google would have been more careful with it’s loopholes. Certainly loopholes which seem to encourage spam rather than prevent it. However we have yet again found that far from cutting spam down, a Google update has created loopholes that encourage it.
Not only that, but these loopholes now mean that negative SEO is possible. How long will these loopholes last we wonder?
The Google Loopholes That Encourage Negative SEO
So what are these loopholes?
They are created entirely by Google, ironically in an effort to reduce spam. They idea is simple – if a website has certain indicators which suggest it is spamming to get ranked for a keyword, or general SEO, then that site gets a penalty in the results pages.
The problem is that this is not so cut and dried. Think about that for a problem – any site that has certain criteria from OUTSIDE sources (where it has no control) can cause it to get pushed down the search engines results.
That is the scenario that Google has created. Whilst it was aiming for sites to be ranked down if it looked like they were spamming (and so reduce spam overall) what they have now is a scenario where people can target their competitors with spam, and get them pushed out of the way for certain keywords.
This loophole is a massive problem for legitimate companies, as they can see honestly achieved rankings slip down the pages.
Yes those companies that achieved high rankings by underhand SEO methods may well have been hit, but plenty of innocent sites have been caught in the crossfire, and others will now get hit with this negative SEO tactic.
We have seen examples which show negative SEO works, and works well. Google have managed to make a complete hash of this loophole, and, as of now, nothing from them suggests they are in a rush to close the loophole any time soon. For now, negative SEO will simply have to be a way of life for online firms.