We all know that infographics are an effective conduit for the distribution of data. Whether you’re creating internal graphics for employee consumption, or developing marketing material to be displayed to the public via your website, infographics are easier on the eye than plain text versions of facts and figures.
Infographics by definition make information easier for the receiver to take in and retain, but adversely, creating one which is makes optimal use of available data can be a tricky process. Whether you’re displaying the material on your website, or printing it off using ink cartridges to present at a meeting, here is some guidance for the first time infographic designer on how to get the most out of your data visualisation:
It can be very tempting to try and cram as much information as possible into your infographic, but doing this could negate the purpose of the medium itself – to make information more accessible. Resist the temptation to ‘over design’ by including visuals which could be difficult to interpret. Keep your diagrams simple and easy to process.
Choose your colours wisely
Presentations in dull colours won’t be attractive and probably won’t stick in a viewer’s mind, while at the same time, overtly harsh and contrasting colours might be difficult for a viewer’s eyes to accept. For maximum effectiveness, consider using deep colours, but against a soft coloured background.
Stay focussed on one thing
Decide on one particular topic you want to tackle and don’t lose sight of it. The most proficient infographics are the ones which attempt to answer one question and not several. Having more than one set of answers may overcomplicate your visualisation. If there’s more than one issue you want to address, you can always have create a separate infographic to deal with that issue.
Let the data take centre-stage
Ensure that your imagery and the visual devices you use to make your information more attractive don’t push the information itself to the side-lines. The data itself is the foundation of any infographic, and the design element is there to assist, not take over.
Accuracy is vital
It goes without saying that if your information is incorrect, then the purpose of your infographic has been neglected, even if the design is second to none. A flashy visual display doesn’t make up for erroneous data. So proofread and proofread again, always check your information at its source, and always ensure that the sources you have used are reliable!