There have been quite a number of innovations and changes in the world of search engine optimization. This has led to the development of scores of different tactics designed to help increase the ranking of a website in the search engines. Now, while it is true there have been many excellent new and innovative SEO strategies discovered, there are certain older and tried and true methods that have never lost their effectiveness. Link building would be one of them.

That said, there are many different ways in which links can be placed on the internet. Trading links has gone out of style because it is not effective. Buying links is frowned upon by the search engines. So, are there are viable options to SEO link building left? Yes, there are several. Here are five of the very best ones to employ:

1. Weave links into your social media profile.

Social media sites are can allow many facets where you can add links. These links can appear in status updates, notes pages, comments and responses to posts made by other members of the social network, and so on. Social media and link building for search engine optimization can work very well together. As such, it is strongly recommended those serious about building links to fully exploit what social media sites have to offer.

2. Adding links in blog comments

Adding links into blog comments would be a great way not only to contribute to the links required to move your website up in the search engine rankings, it also can contribute to gaining a great deal of direct traffic from the readers of the blog. This strategy can also be used by weaving links into any signature in a forum message post. You need to be careful how you do this though, as not all comments get accepted if they contain links.

3. Guest blogging

Guest blogging allows for a very simple strategy for publishing links for SEO purposes. You can blog about anything you wish and then post links within the content of the blog entries, In time, these links will be indexed by the search engines which means they will have an effect on your ranking.

4. Article marketing

Article marketing can be a great way not only to build links, but also to explore avenues for attraction and information marketing. When you publish a series of articles on various article directories, you are providing written content that will contribute to positioning you as an expert on the subject. When you include a link to your website in the resource box of the article, you are gaining the benefit of enhancing your SEO rankings. Consider these dual benefits the main reasons why article marketing is a great strategy.

5. Take advantage of social bookmarking sites

The entire purpose of a social bookmarking site is to place links on the web. Certain social bookmarking sites will have fewer rules than others regarding how links are addicted. Generally, you can easily find social bookmarking sites which will allow you to include blog entries or online articles that contain links to your main site.

Of course, there are many other strategies that can be used to add links to the internet for SEO. The five listed here are among the best and they will deliver beneficial results.

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